AWC 2016 Workshop I: understanding users

Published in January 20, 2016

On the second day of Workshop I held by the Academic Working Capital program in 2016, participants discussed the importance of understanding one’s users. The first panel on January 19 was conducted by Miguel Chaves, a partner at innovation and design consulting firm CAOS Focado. He talked about elements of the Design Thinking method which are essential for startups. “When you understand how users behave, they open up much more to the solution,” he said. Miguel also explained the CSD […]

AWC: prototype creation at Workshop

Published in July 16, 2015

After initiating the business plan and learning about user experience, the participants of the Academic Working Capital program dedicated their time to the new prototypes of their products in the third day of Workshop I, held on July 15th. The Design Thinking concept was taken up in the lecture by Eduardo Zancul, professor of the Production Engineering program and director of the multidisciplinary laboratory InovaLab at the University of São Paulo (USP). The professor presented the history and characteristics of […]

Focus on the user on the 2nd day

Published in July 15, 2015

All activities of the second day of the Workshop I of the Academic Working Capital program, on July 14th, focused on user experience (see what happened on the first day). Renato Freitas, one of the creators of 99Taxis, gave the opening lecture in the auditorium of the building of Mechanical and Naval Engineering of the Polytechnic School of the University of São Paulo (Poli-USP), reinforcing the importance of thinking about the target audience to develop a product. “All business decisions […]